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商品編號： 9-689-081 出版日期： 1989/04/24 作者姓名： Hammond, Janice H. 商品類別： Operations management 商品規格： 15p 再版日期： 1989/08/01 地域： United States 產業： Railroads;Transportation 個案年度： 1986 - 1986
商品敘述：
Describes the forces that led to the development of a logistics analysis program by the Burlington Northern Railroad. The first half of the case describes changes in industrial structure, technology, demographics, shipper practices, and government regulation that led to the general decline of the railroad industry following World War II. The remainder contains the Burlington Northern''s competitive response to its changing environment, including the company''s decision to develop a logistics analysis program to improve their employees'' and their customers'' understanding of logistics. Also contains an example of logistics cost tradeoffs.
涵蓋領域：
Models;Logistics;Change management
相關資料：
Case Teaching Note, (5-690-077), 28p, by Janice H. Hammond
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